Whether it’s advertising, branding, digital or brand experiences,

we partner with like-minded clients and create work that

leaves indelible impressions in the minds

of consumers.

Work that converts engaged consumers into brand advocates.

This is Clout Marketing®.

And it’s at the heart of everything we do.

Bernard Lim

Client Services Director

Armed with over two decades of brand

communications experience, Bernard started his career

with the Singapore-based Ad Planet Group.

A few years later, he decided to start his own

creative agency – Jaab. And then, almost 15 years on

in 2016 and with an exciting regional expansion strategy

in place, he launched Jaab Global.

During his spare time, he loves cycling, swimming

and watching his beloved Liverpool FC on the box.

Elliot Townson

Executive Creative Director

At the tender age of 18, Elliot landed his first

advertising gig in Manchester (UK) and he cut

his teeth at TBWA and McCann Erickson.

In 2000, he swapped his fur-lined boots and woolly

hats for flowery shirts and flip-flops, and quickly hopped

on a flight to Singapore.

Over the years, his campaign work has been awarded

at D&AD, The One Show, Effies, New York Festivals

and Spikes Asia.